Social Media Marketing 101

Social Media Marketing Guide for Businesses

Social media has seen tremendous growth over the last ten years, and there is no question it has transformed from an interesting way to connect people around the globe to a necessity.  The internet has revolutionized the way we do business, becoming the ultimate marketing tool for every industry. From local shops to global corporations, business are now using social media as a major part of their marketing efforts.  But how can your business really benefit?  While the main goal of any business’s online strategy should be to increase brand awareness and ultimately gain customers, Social Media specifically allows businesses to promote and extend their brand, engage and  interact with its customer base, promote and test products and services, as well as broadcast news, updates, or events. Not to mention all the valuable insights and demographic data that gets reported which can be analyzed in real time to make key business decisions.   Of course in order to generate insightful data, businesses needs to understand how to use Social Media to begin with. Social Media is actually made up of various sites and platforms similar to a toolbox: Analogous to building a house, understanding which tool to use makes a difference in trying to build your business. Each platform has some unique differences: For example some sites like Twitter and Instagram really take advantage of hashtags, but Twitter is limited to only 140 characters while Instagram doesn’t allow hyperlinks. Facebook has no limit and allows all of the above. So does Google+. So what’s the difference?  For more information and further understanding on the major social platforms (Facebook, Twitter, LinkedIn, and Google+), recommend reading the Social Media Marketing Guide for Small Businesses.   After downloading the guide and getting your account successfully set up, you may still have questions like:

  • How do I generate more “likes”?
  • How many  likes do I need?
  • What should I be posting?
  • How often should I post?
  • What should my cover art look like?
  • Why all the hashtags?
  • What does a “#” even do?
  • Can I advertise on social media?
  • Should I advertise and what should my budget be?

The good news is we offer professional, comprehensive social media services. Our experienced, dedicated social media team can handle every aspect of Social Media, starting with together a social media strategy that works for you and your business. Please visit our social media page for more information or contact us today!