Shopping Feed Management

Product Feed Management for Shopping Campaigns

Using your existing product data, we optimize, maintain and properly upload custom feeds for each Comparison Shopping Engine (CSE) you choose to target.

For existing The Vision Web PPC management clients, we create custom feeds optimized for many shopping channels. However, most choose to start with Google Shopping, or a combination of Google Shopping, Google Local Shopping, and Bing Shopping channels.


Our shopping feed management capabilities make it possible to get accurate, complete product content in front of consumers whenever and wherever they shop.

In today’s world, every retailer and marketplace has a different way. That they want to receive product content and differences in the specific content that they want to receive. From name and size conventions to category specific attributes and digital assets and everything in between.

This level of complexity means that the manual process of copying and pasting fields from one spreadsheet to another for each retailer or marketplace is a huge barrier to ensuring the accuracy of your digital content, adding new sales channels, and increasing your assortment.

With The Vision Web PPC, you can easily deliver the product content and shopping feed that is right for each retailer – in the manner in which they want to receive it. In some cases that is via a direct API connection. In others it is a highly formatted spreadsheet, for some it is a simple product feed. Some even want to come view your assortment and manually download the images and information they need from a digital product catalog.

Let's kickstart your marketing automation strategy.

Our Pricing – Full Service Feed Management

Shopping Feed Management. Our fees include full-service management of your product data for up to 5,000 SKUs. Please add $10/mo. for each 1,000 SKUs over the first 5,000. If you have over 30,000 SKUs in your product data, please ask your account manager about special pricing.

Product Data Analysis & Feed Setup: $500

We use powerful software to pull your products from your shopping cart and create custom feeds properly optimized for each of your targeted shopping channels.

  • Fully configure your product fields to properly map to required CSE attributes.
  • Set product classifications to ensure products are in their proper categories.
  • Create filters to include wanted products and exclude those not worthy of promotion.
  • Build custom fields for each product to take advantage of CSE best practices.
  • Daily feed submission ensuring your CSE data is always in sync with your site.
  • Automatic feed submission preventing downtime for expired feeds.
  • Constant feed monitoring catching any errors or problems immediately.
  • Ongoing feed optimization incorporating cutting-edge CSE best practices.