Google AdWords launched in 2000, just two years after the search engine. It functions as a pay-per-click marketing strategy targeting digital consumers. In 2018, the platform was rebranded as Google Ads.
While the Google market runs rife with potential leads, its popularity makes it a competitive atmosphere. At the end of 2019, ads on the platform were being viewed by 90% of the internet population. And, costs for keywords are rising, making these campaigns increasingly expensive. This change has led to questions like, “what can I do to avoid overspending and still meet the demands of an oversaturated market?”
Google Ads may be deluged with business owners making their mark, but there are avenues yet to be conquered. Video is a perfect example of an untapped resource with plenty of potential for growth.
Vision Web PPC is run by a team of software and internet executives. Vision Web PPC has been recognized as one of the most innovative Google Premier Partner that services clients across the US. Its suite of integrated products includes Google Ads PPC, National and Local SEO, and Social Media Marketing to help companies succeed online.