Conversion Rate Optimization

Make small website changes
that lead to big results.

Convert More Website
Visitors into Leads

Your website already has the traffic. Now, it’s time to turn that traffic into new contacts and more leads.

Conversion Rate Optimization (CRO) services allows you to tweak on-site elements to encourage more purchases, form submissions, and other website objectives. Our professional strategies are easy-to-implement and can quickly improve your website’s conversion rate.

Get started with our team today and become the next digital marketing success story. Our agency has provided conversion rate optimization services to businesses all over the United States of America and beyond.



Is your website leaking money? If your product pages are confusing or the path to the shopping cart is unclear, visitors may abandon your site and buy somewhere else. And if your brand messaging is inconsistent or your content doesn’t capture the visitor’s emotional reasons for buying, you may be losing  out on good money from existing traffic without even realizing it.


The most effective way to increase online sales is to increase the conversion rate of your website. The more visitors who buy, the higher your profits. That’s what conversion rate optimization can do for your business.

Just getting more visitors to your website doesn’t guarantee a spike in sales. You have to be able to guide the visitor from the landing page to the sale without breaking the trail. No distractions. No extra steps. No breach of trust.


At The Million Dollars Marketing, we base our decisions on a combination of data, creativity, and experience. Our first step is to understand your goals, whether it’s to increase sales, get more leads from your contact page, or increase email newsletter signups.

Then we analyze how visitors currently navigate your website through Google Analytics, heatmaps, and usability testing. From there, we create new landing pages to test against your original web page so that we can find the design and content that lead to the highest conversion rate.


It’s all about the data. Our powerful tools will drill down to the psychology of your visitors’ purchasing behavior to capture more dollars.

Landing Page Optimization
Ecommerce Conversion Optimization
Heatmap and Click Tracking
Web Page Analysis
Usability Testing
A/B Testing
Split URL Testing
Multivariate Testing


How do we know so much about conversion optimization, you ask? We’ve been doing it for 11 years on our own websites. That’s right, we operate seven online stores that carry our private label brands. We optimize those websites to the limit, resulting in conversion rates that far exceed industry average.  Get in touch with us and we’ll show you!

Double your rate of visits-to-leads with CRO services.

How Conversion Optimization Strategies Work

Build on your successes with

Split Testing

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Your website is never complete. There’s always something you can improve. Uncover those opportunities with A/B and multivariate split-testing that is fast, easy, and effective.

Improve page layouts with


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Find out exactly where users are clicking, scrolling, and hovering with aggregated heat maps. You will have an easily digestible report ready to support any proposed split-tests and design changes.

Increase form completions with

Form Analytics

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Discover which form fields are contributing to abandonment and optimize for a better user experience with form analytics. Simplifying the form submission process has never so easy.