AdWords Editor now supports mobile-first innovations, Gmail ads, and more!

The mobile revolution is here and has not gone unnoticed by Google Adwords.

The latest version of AdWords Editor (ver. 11.6)  includes support for various ad formats, as well as the new device bid adjustments for desktop, tablet and mobile. App marketers can create and edit universal app campaigns (UAP) in Editor to show app install ads across Google Search, Play and YouTube, and in apps and mobile sites on the Google Display Network (GDN). For Gmail, Editor supports single promotion and image templates. Advertisers can create and edit Gmail adswithin Editor. Finally, advertisers can create and edit the relatively new responsive ads that can show across the GDN, including the native ad placements. Google has also continued to improve advanced search in Editor. For a closer look at the new features, visit the Google Adwords Blog article.