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Pay Per Click

Learn More About Our Great PPC


An Expert Approach to SEM Management

Regimented and Ongoing Optimization

Pay Per Click is the art and science of getting the most amount of qualified conversions for the least amount of cost.

We’ve crafted a tried and true approach to PPC management that ensures each campaign is optimized every week, and sometimes daily , including but not limited to the following:

Analyzing the Search Terms Report

Adding negative keywords

Identifying new performing keyword opportunities

Performance-based strategies and bid adjustments

A/B Split testing ad copy

Other Performance analysis

The most important focus is your technician working with you and for your business; we never get side-tracked from these necessary fundamentals. We are results driven, and provide analytics reports, updates, and strategy conference calls as part of our management service.

Contact Us

Get started with a FREE in­depth analysis of your AdWords account!

Make your AdWords account more profitable today!

Take 15 minutes to learn about important Google Updates, and how we will structure your campaigns for the absolute best performance. We will optimize continuously and get as granular as we need to go for your business goals (increased revenue, profit, or leads). We filter your ad groups to positively impact your Click Thru Rate and we ensure that proper tracking is set up in as detailed a fashion as the revenue data will allow.

Learn how the recent Google Algorithm Update may impact your account performance with no obligation

Expert Analysis on your Cost per conversion, Quality Score, and ALL the keywords in your account

Optimize your accounts to earn more revenue, profit, or leads

Our friendly tech will discuss ideas with you about how to optimize your accounts to earn more revenue, profit, or leads

We can also evaluate the work done by you or a 3rd party, to isolate what is working, what needs tinkering, and what needs a complete overhaul.

What you can expect from our PPC Management

  • PPC Strategy

    We tailor a PPC campaign that’s right for you, we get to know your business through relevant keyword research, position you in your industry sector, observe what competitors bid on and strategize accordingly.. Our techs are going to deliver the results you need.

  • Keywords

    We'll ensure you’re targeting the most appropriate keywords and not wasting spend. We use sophisticated techniques ensuring you cover the full search landscape but avoid the areas which aren’t right for your business, and may waste ad budget.

  • Client Strategy Update

    Ad extensions have become a vital part of the PPC arsenal. Ad extensions transform your adtext and give you the opportunity to stand out, over your competitors. If you’re not using ad extensions in today’s bid landscape, then you’re missing a trick.

  • Implementation

    We will work to deliver that strategy by building out your existing campaigns, or establishing campaigns is a strategy has been identified. These accounts are yours and we are building an on-going optimizaed campaign which continually reacts to bid fluctuation, keyword variations, and market trends.

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  • Adcopy Writing

    We ensure your adverts are tightly focused to the ad group’s keywords and to the landing pages on your website; with weekly bid adjustments and continuous testing we can be sure you’re getting the right traffic at the lowest cost you could pay.

  • Tracking

    Without right data, optimizing a PPC campaign would just be a shot in the dark, so we quickly make sure tracking is setup properly, and to explore qualified conversion is for your business, as well as all variables we need to analyze to optimize the accounts.

  • PPC Optimization

    Ongoing optimization will continually refine and focus the campaign to push the performance boundaries. Attention to detail is the key; A slightly higher click through rate in this Ad group, a slightly lower CPC on this keyword – it all makes a difference overall.

  • Reporting

    We produce reports which provide meaningful insight into what’s going on with your PPC campaign, what we’ve done since our last report; what we’ve noticed your competitors doing and of course, how your paid search is performing against the key metrics you’re most interested in.

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How can we help you?

If you already have a PPC campaign or if you are ready to dive into Google Adwords, then we can have a discovery meeting via phone, screen share, or Google Adwords accounts, so that we can tell you what your top priorities should be right now.

We will go over a custom report of the keywords relevant to your site, and go into detail about the latest strategies used in Google Adwords to maximize results for less cost.

Contact Vision Web today to find out how our pay-per-click (PPC) management services can bring you to the top of Google and other search engines.

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