Google Image Search now includes shopping ads

Google introduces Shopping ads on image search

Google has launched its own visual shopping ads as more of today’s consumers shop online using their mobile devices, often bypassing Google for e-commerce sites directly .

Google Image Search will now include shopping ads Whether they’re looking for a new shoes, a new sofa, or the perfect pair of earrings, people who search and shop on their smartphones end up doing most of their browsing through Google Image Search. Wouldn’t it be nice to buy right from the image as well as advertise if you are an online retailer? That’s why Google introduced Shopping ads on image search. Now your ads for related products will appear as shoppers browse Google Images, so they can easily click through to purchase, giving many online stores a reason to to smile. For example, brands like Swarovski are excited about this new visual format.
According to Yelena Aschberger, Vice President of Digital Communication, PR & Events at Swarovski CGB, “Swarovski is an emotional brand and we are always looking for new ways to bring our products into a visually inspiring context. We’re thrilled to be able to leverage Google’s newest formats, particularly Shopping ads on image search which will allow us to engage shoppers and inspire them to desire our brand as they’re browsing and discovering products in our categories.
  On mobile, they display in a carousel format above the organic images. Image search is considered part of the Google Search Network. If your Shopping campaign is opted in to Search partners, Product Listing Ads (PLAs) will automatically be eligible to show in image search results.

How Google AdWords Works: A Primer for SEM Newbies

Google’s AdWords enables you to target consumers in a variety of ways (keywords, location, time of day, devices), set a budget for spending to control cost, and measure your success.

It’s no wonder Google Adwords continues to dominate the online advertising / Pay Per Click  world and so many companies and businesses are so invested in it. Whether a Fortune 500 company or in business just yourself, the need and results are the same: get found atop of Google.  If you are considering starting Adwords, here is a great article on Adwords which explains all the basics without getting too technical. However, over the years Adwords has become rather complex, that it really takes time to learn and understand. In fact Google offers certification online. You may quickly find overwhelmed and need of help setting up or managing your Adwords account. As a certified Google Partner, Visionweb PPC has the experience and expertise to successfully manage your Adwords Campaign. We have a team of dedicated professionals who’ve created thousands of successful search engine marketing campaigns and managed millions of digital spend to help clients increase sales by driving qualified traffic in a profitable way. Interested? Contact Us and we will gladly setup a free consultation.  

Share Some Ideas

Do You Have a Tip or an Idea for a Story? Tell Us About It.
Submit Article