Social Media Marketing Checklist for the New Year

time to hire a social media marketing (SMM) expert and enhance your company's web presence.
Time to hire a social media marketing (SMM) expert and enhance your company’s web presence? Here’s what you need to know.

Whatever your goals may be for your company’s online presence, you first must establish a strategy before seeking out a Social Media Marketing (SMM) expert.

Congratulations! As the decision maker of your company’s or businesses marketing, you made the decision to hire an SMM expert to increase your digital / online presence.  Carefully consider what this actually entails and ask yourself what you hope to achieve. Increased brand awareness? Shift demographics, i.e.appeal to a younger audience ? Better customer relations? Drive sales or generate leads. All of the above??? Knowing where you want to end up is the key as to what road down the social media highway you want to take. After strategy and budget, we identified 9 areas of social media marketing that should be considered and looked at. At Vision Web, we would gladly start from the ground up, working with you to set up a strategy with obtainable goals, within budget, utilizing social media channels and techniques that make the most sense. Please feel free to contact us and we’ll be happy to answer any questions. Without further ado, here is your Social Media Marketing Checklist:
  1. Set a Strategy – As mentioned above, setting a goal is critical.
  2. Set a Budget – Once you have established your strategy it is good to make sure you have the budget to get it done. Worse case scenario is taking the time to get started only to see you marketing plan fall apart due to lack of budget.
  3. Blog Posts – We all know original content is king across search engines, but make sure they being promoted and what platforms are the best to promote, engage, share, and discuss your brand.
  4. Attract SM Influencers – In addition to Blog Posts, Influencer Marketing is a very effective strategy to promote your brand. Getting someone with “Media Cred” behind your brand can be very difficult but extremely beneficial in the long run, similar to a company spokesperson in traditional advertising.
  5. SM Contest or Incentive Reward – Creating a contest and offering tangible rewards (money gifts, experiences, etc) is a great way to engage and grow an audience. Careful not to come off to gimmicky however, or run  too costly of a promotion.
  6. Youtube Video Optimization – As the second largest search platform (behind parent company Google) with nearly a BILLION visitors a month, posting  & sharing company videos on Youtube is a great way to gain exposure. However, similar to Google, without proper optimization, your efforts might end up lost and ineffective.
  7. Facebook Live Video – When Facebook launched their “Live Video” app, it was made clear that live video would be at the top of the timeline / news feed. As long as there is an event or storyline that works, good idea to take advantage of this platform. Consider Snapchat as well.
  8. Google+ – Consider utilizing the Google+ platform, but not for the shear number of users like Facebook, Instagram, or Twitter. As an integral part of Google, it’s biggest advantage is  it can help with search rankings since posts are indexed in the search engine result pages (SERPs).
  9. LinkedIn Ads – Currently owned by Microsoft, LinkedIn updated it’s advertising platform and should really be looked into. LinkedIn’s outbound marketing feature is a proven highly effective strategy in generating awareness and hot leads toward a targeted group.
  10. Twitter Chats   Hosting or participating in a Twitter chat is a wonderful social instrument that can be used to bring a community of socially active individuals together and dive into an intelligent, industry-relevant conversation.
  11. Build Social Community Relationships – Whether or not you would like to utilize social media to increase sales, customer relationships are important considering by nature social media networks can simply make or break a brand. Some of things to consider when addressing the “social media community”:
• Listen to audience’s pain points, roadblocks and quandaries • Embrace genuineness • Put customers at the center of their focus (e.g., publishing user generated content) • Produce content that your audience cares about

Taking the Next Step

While we’ve compiled a solid list of Social Media Marketing ideas / tips, etc. certainly there’s a lot more to consider. Moreover, as we are coming up on another year, who knows what new technologies and platforms will be developed and need to be implemented ? One thing you can be certain of, if you are not actively promoting your product or brand, then you are losing out to your competitors who are. Take a look at our Social Media Marketing Services  and let us know how we can help. At Vision Web we pride ourselves for our “customer first” approach and will work with you to create a custom, hands on, results driven solution for your needs whether it’s Social Media, SEO, Web Design, or PPC. Give us a call today! (800) 980.0892

SEO + PPC = More Conversions

Integrating SEO with PPC

The combined effort of SEO with Pay Per Click Ads in your Online Marketing Strategies leads to higher conversions.

Developing digital marketing campaigns that combine SEO with PPC is “not only necessary for achieving prime listing positions, it’s now the only way to maximize traffic and conversion opportunities.” according to Julian Connors, the former Organic Search Manager for a Fortune 500 brand that specializes in home care. As Connors was responsible for complex digital marketing campaigns, during his tenure he was able to generate a detailed report showing improvements across the board in terms of paid clicks, organic traffic, ad spend,  when combining both SEO and PPC strategies. In fact overall profits increased 20{c18b60b3cae7ea6055fa9a9499c309d245697cba2a8198a9ad02b8f0de893560}. Here are the  following ways SEO and PPC can combine efforts to improve their strategies, as well as to drive conversions “like never before.”

1. Sharing is Caring

Many companies end up with separate SEO and PPC managers or teams, who may not work in the same office and quite often are not working in unison. Most smaller business who outsource their digital marketing may have two separate companies altogether. Keywords: the “foundation for any successful SEO or PPC campaign” and therefore insightful keywords data and research should therefore be shared among SEO and PPC teams. As more and more search terms contain phrase type “long tail” keywords, i.e. “Google Adwords management companies Los Angeles,” the more critical it is to have coordinated marketing efforts with shared paid and organic /SEO keywords. Goals and Metrics: Integrating and sharing user engagement data such as click through rates, conversions, bounce rate, etc. from either SEO or PPC campaign will help feel in the gaps of consumer behavior such as interactions and exit pages. For example, you could validate which particular product image generated more traffic, or what actions were taken after landing on your site.

2. No Barriers

Naturally having separate departments or companies working on SEO / PPC will create certain barriers as data and information is aggregated and reported separately. You can continue to run your business and organization this way, just make sure reporting, objectives, and basic communication channels are in place otherwise you will be missing out on the full benefits of integrated SEO and PPC. One way to have a combined SEO and PPC Campaign Strategy is to hire an agency that specializes in both disciplines all under one roof like Vision Web PPC. Recognized as one of the most innovative digital marketing firms in the Los Angeles Area, Vision Web has helped hundreds of clients both big and small achieve online marketing success. Its suite of integrated products include SEM, National and Local SEO, PPC and Social Media Marketing.  Please Contact us to learn more about us or our services. To access the original article on the combining SEO and PPC as well as further insight how to maximize search engine page rank (SERP) visibility, please click here.

AdWords Editor now supports mobile-first innovations, Gmail ads, and more!

AdWords Editor now supports mobile-first innovations, UAC, Gmail ad templates, and more

The mobile revolution is here and has not gone unnoticed by Google Adwords.

The latest version of AdWords Editor (ver. 11.6)  includes support for various ad formats, as well as the new device bid adjustments for desktop, tablet and mobile. App marketers can create and edit universal app campaigns (UAP) in Editor to show app install ads across Google Search, Play and YouTube, and in apps and mobile sites on the Google Display Network (GDN). For Gmail, Editor supports single promotion and image templates. Advertisers can create and edit Gmail ads within Editor. Finally, advertisers can create and edit the relatively new responsive ads that can show across the GDN, including the native ad placements. Google has also continued to improve advanced search in Editor. For a closer look at the new features, visit the Google Adwords Blog article.

Guide to to Google expanded text ads

Guide to to Google expanded text ads
Expanded text ads are the next generation of text ads, with both users and advertisers in mind. Designed for optimal performance on mobile devices so you can reach potential customers when they’re on the go.

You will need to convert  your Standard text ads as they will no longer be accepted as of October 26.

Google is urging advertisers to get started with expanded text ads and now it appears we don’t have a choice. As part of major updates and enhancements taking place, earlier this year, Google removed right-hand side ads to improve the search experience and make it consistent across mobile, desktop, and tablet. This helped pave the way for the biggest update to Google’s ad creative since they introduced AdWords more than 15 years ago! Expanded text ads are optimized for the screen sizes of the most popular smartphones and feature two headlines, each with 30 characters, and one long 80-character description line. That’s nearly 50{c18b60b3cae7ea6055fa9a9499c309d245697cba2a8198a9ad02b8f0de893560} more ad text for you to highlight your products and services. Expanded text ads have removed the display URL and now use the domain URL from your final URL and give you the option to add keywords in two new optional “path” fields. It is important to transition your ads as quickly as possible because you may have the opportunity for your ads to showcase 50{c18b60b3cae7ea6055fa9a9499c309d245697cba2a8198a9ad02b8f0de893560} more text than competitors that haven’t made the switch. Google has provided an Official Guide To Optimizing Expanded Text Ads for those of you that manage your paid ads internally.

Benefit of Expanded Text Ads

According to Google, starting on October 26th, 2016, you’ll no longer be able to create or edit standard text ads. This means you’ll only be able to create and edit text ads using the expanded text ads format after this date. Existing standard text ads will continue to serve alongside expanded text ads. Keeping the old format will mean losing 50{c18b60b3cae7ea6055fa9a9499c309d245697cba2a8198a9ad02b8f0de893560} extra advertising space and potentially huge losses to competitors using the format. Research shows longer ad headlines are more useful to mobile users because they provide additional information about your business before they click your ad. Guitar Center, one of the earliest advertisers who have started using expanded text ads claims:
“Working closely with our agency Adlucent, Guitar Center was one of the first to adopt expanded text ads. With the additional ad space, we’re now able to highlight our promotions and sales while preserving our core brand message — like we did for the 4th of July. Our non-brand campaigns alone have seen more than a 2x increase in CTR.” — Robert Spears, Digital Marketing Director at Guitar Center
  Whether converting text ads or auditing your campaign, Vision Web’s team of Certified Adwords Technicians are up to date with all of Google’s latest advances and are happy to evaluate your Adwords account for FREE. Please Contact Us today!

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